Privacy Policy

01 Who we are

Nofu ("Nofu," "we," "us") is a pre-launch food brand operated by Crushin, LLC, an Ohio limited liability company. We are building shelf-stable savory plant protein snacks. This policy covers eatnofu.com and any email we send you.

Questions, requests, or complaints: hi@eatnofu.com, or by mail at Crushin, LLC, 35966 Detroit Rd #1068, Avon, OH 44011.

02 What we collect

• Your email address, when you type it into a form on this site.
• Which form you used (the one in the header or the one at the bottom), so we know which part of the page works.
• Basic technical information that any website receives — IP address, browser type, pages requested — logged by our host for security and to keep the site up.
• Email engagement, such as whether a message was delivered, opened, or clicked, reported by our email provider.
• If you preorder: your name, email, shipping and billing address, the optional name you ask us to print in the first run, and the order details. Your card details go straight to Stripe; we never see or store your full card number.
• Visit counts from Cloudflare Web Analytics, which counts page views without cookies and without following you across other sites.

That's the whole list. We don't run advertising pixels or cross-site trackers, and we only ask for your name and address if you place a preorder.

03 Why we collect it

• To email you about Nofu: taste tests, flavor votes, launch news, and whether the product is happening.
• To count signups so we can tell whether people actually want this.
• To keep the site working and protect it from abuse.
• If you preorder: to process the payment, ship your box, send order updates, issue refunds, and keep the records tax law requires.

We only email you because you asked us to. If you're in the EU or UK, that consent is our lawful basis, and you can withdraw it any time.

04 Who else touches your data

Only the services that make the site and the emails work:

• Resend — stores our email list and sends our email.
• Cloudflare — hosts the site, handles the signup request, and counts visits.
• Stripe — processes preorder payments, refunds and sales tax.
• A shipping carrier (such as USPS) — gets your name and shipping address when your box ships.

We do not sell your personal information, and we do not share it for advertising. We may disclose information if the law requires it, or if we ever sell or merge the business — in which case your email would move with the list and this policy would follow it.

05 How long we keep it

Until you unsubscribe or ask us to delete it, or until Nofu shuts down. If we decide on January 1, 2027 not to make the product, we'll tell the list and then delete it. Preorder records (name, address, order and payment details) are kept as long as tax and accounting law requires, even after a refund.

06 Your choices

• Unsubscribe — every email has a link at the bottom. One click.
• Delete — email hi@eatnofu.com and we'll remove you, normally within a few days and no later than 30.
• See what we have — ask and we'll tell you. For most people it's an email address and a date.

California residents have the right to know, delete, correct, and to opt out of sale or sharing — we don't sell or share, so there's nothing to opt out of — and we won't treat you differently for exercising any of it. EU and UK residents have rights of access, correction, deletion, restriction, portability, and complaint to a supervisory authority. Use the same email address for any of these.

07 Children

This site isn't directed at children under 13, and we don't knowingly collect their information. If you believe a child gave us an email address, write to us and we'll delete it.

08 Security

Your email sits with established providers that use encryption in transit and access controls. No service is perfect, and we can't promise absolute security, but there's very little to steal here: we hold an email address and a date.

09 Changes

When Nofu starts selling something, this policy will need to grow to cover orders, payments and shipping. We'll post the new version here with a new effective date, and if the change is significant we'll email the list.