join the nofu armyfirst 100 get 6 extra pouchesjoin the nofu armyfirst 100 get 6 extra pouchesjoin the nofu armyfirst 100 get 6 extra pouchesjoin the nofu armyfirst 100 get 6 extra pouchesjoin the nofu armyfirst 100 get 6 extra pouchesjoin the nofu armyfirst 100 get 6 extra pouchesjoin the nofu armyfirst 100 get 6 extra pouchesjoin the nofu armyfirst 100 get 6 extra pouches

93 days until january 1, 2027

Savory plant protein you
tear open and eat.

One hand, no pan, no fork. The only savory thing on a shelf full of sweet.

one hand all savory shelf-stable by design

join the nofu army → see the pack

Made from soybeans. 15 g protein a bag is the target, not a lab-verified claim. Shelf-stable is what we are building toward.

product mockup · packaging not final

work in progress

Still being built. Logo, packaging, colors — all drafts. We change them in public.

come find us ↗

made from soybeans15 g protein is the goalsavory, not sweeteat it with one handno fork, no plate, no cleanupfits a pocket or a gloveboxno artificial colors or dyesone allergen: soya new video every weekdaymade from soybeans15 g protein is the goalsavory, not sweeteat it with one handno fork, no plate, no cleanupfits a pocket or a gloveboxno artificial colors or dyesone allergen: soya new video every weekday

the pack

Keep it anywhere. Eat it in four seconds.

No fork, no plate, no cleanup. The format fits a day that is already full.

Two nofu packs going into a car glovebox — glovebox

A nofu pack slipped into a jeans pocket — pocket

A nofu pack in a gym bag beside a water bottle and towel — gym bag

Tearing the notch open with one hand — tear it

Eating straight from the pack, one hand, in a car — eat it

Dropping the empty pack into a bin at a gas station — bin it

01Stash it

Glovebox. Gym bag. Desk drawer.

02Tear it

One notch, one pull. No scissors.

03Eat it

One hand. No fork.

04Toss it

Straight in a bin. Nothing to wash.

what we are aiming for

15 gprotein

~100calories

≤4 gfat

≤300 mgsodium

Soybeans, water, seasoning. One allergen: soy.

Targets, not label claims. Nothing prints until a lab verifies it.

Two flavors on the bench.

The two on the bench right now. Neither is final.

in testing

smoky bbq

smoky · tangy · savory

The familiar one. If you buy a bbq meat stick, this has to beat it.

in testing

sichuan chili

numbing · warm · savory

Proof that plant protein can carry real heat. Sichuan pepper, then chili, then a slow burn.

Four more drafted. Join the army and help pick the next one.

the savory protein gap

Sweet, or meat. Pick one.

Plant protein is sweet. Savory protein is meat. The pouch already works — nobody has put savory plant protein in one.

55% of the protein snacks market was meat snacks in 2025. Not one mainstream protein bar is savory.

what it sits beside

The only savory one that isn't meat.

savory

plant protein

no fridge

added sugar

allergens

nofu

yes

building toward

none planned

soy only

meat stick

yes

none to low

varies

protein bar

sometimes

yes

sugar or alcohols

milk, nuts

tuna pouch

yes

none

fish

Our column is what we are building, not what we have shipped.

who we are making this for

Snack-replacers

64% swap meals for snacks. 72% of millennials.

No fridge at work

Twelve-hour shifts. Job sites. A hot car.

Fitness-focused

Protein from a food, not a powder.

Busy, 22 to 35

Between meetings. Between classes.

a note from the founder

I am betting everything I have on a snack bag.

I am Emilio. I am spending the last $20,000 to my name, and the rest of 2026, on this.

Two years ago my partner handed me a savory soybean snack I had never heard of. Where she grew up it is on every corner. Here it does not exist.

Two people, no office, no staff, no final logo — and every day since September on camera: the batch that failed, the health department saying I cannot hand out samples from my own kitchen, the first real taste test at an MMA gym where every taster said they would buy it.

Action before perfection.

Emiliofounder

the whole company

day by day

Building nofu in public.

@eatnofu ↗

day 1 · the bet

day 2 · 100 days left

day 3 · what we don't know

day 4 · why me

day 5 · week one

soybeanswatersmoky bbq seasoningone allergen: soyno food dye, evera label you can read out loudsoybeanswatersmoky bbq seasoningone allergen: soyno food dye, evera label you can read out loud

the nofu army

Help us pick what opens first.

The Monday insider, every Monday. Special drops, first tastes and flavor votes.

Or just email hi@eatnofu.com